To strengthen our Digital Marketing area at our Tuttlingen location, we are looking for a 
   

• Develop, implement, orchestrate, measure and optimize global digital omni-channel campaigns on behalf of KARL STORZ Global Marketing and in strong collaboration with local Digital Marketing teams
• Develop engaging and customer centric digital campaigns across all relevant channels in strong collaboration with Product Marketing (main internal Customer) and the Creative Dept (in charge of the content/messaging)
• Define target groups, success measurement and KPIs, overall Customer Experience across all touchpoints, campaign planning
• Execute the campaign centrally or orchestrate it with local Digital Marketing teams in charge of local execution (which may require training to new local teams)
• Plan the briefing to countries with Product Marketing and Creative Depts including material for sales briefing
• Measure and constantly optimize the campaign performance when possible
• Organize debriefing with each campaign team to gather feedback and lessons learned, review metrics, campaign success achievement vs. KPIs

 

• Degree in Marketing, Technology or equivalent
• Minimum 5 years experience in Digital Marketing Operations and omni-channel campaigning with track record and strong expertise in SEO/SEM/SEA
• Strong technical and Digital Marketing acumen
• Trained on Project Management
• Broad and deep curiosity for Marketing Technologies solutions
• Creative & resourceful, find solutions to complex problems
• Fluent English skills

  If you are interested in this position, we would be happy to meet you. Please submit your application online through our career portal. If you have any queries, please feel free to contact Jule Efinger via E-Mail at Jule.Efinger[AT]karlstorz.com.
 
We look forward to receiving your application.