Principal Marketing Manager, Head & Neck Division
El Segundo, CA, US, 90245
This role will on a hybrid scheudle at our office in El Segundo, CA
Why you will love this role:
As the Principal Marketing Manager, Head & Neck Division, you will be responsible for independently developing and executing end-to-end commercialization and marketing strategies for an assigned portfolio to drive revenue growth and market share expansion. This role serves as a strategic partner to global and local stakeholders and as a market-facing leader, engaging customers and key decision-makers to position KARL STORZ as the preferred partner in Head & Neck care.
What you will be doing:
Strategic Marketing Leadership
- Independently develop and execute commercialization and marketing strategies to achieve revenue and market share objectives.
- Define product positioning, value propositions, and integrated marketing plans, translating clinical, economic, and customer value into compelling messaging.
- Create and manage internal and external marketing resources to improve sales effectiveness, brand awareness, and customer engagement.
- Partner cross-functionally with Sales, Product Management, Marketing Communications, Medical Affairs, Regulatory, Finance, Quality, Training, Technical Services, and Global Marketing.
Portfolio & Lifecycle Management
- Lead assigned products, services, and programs from launch through end-of-life.
- Deliver new product and service launches on time, on target, and on budget.
- Collaborate with Product Marketing Operations to ensure operational excellence and readiness.
Customer, Sales & KOL Engagement
- Build and maintain strong relationships with Key Opinion Leaders and strategic customers across the U.S.
- Support Field Sales directly and through Technical Services with tools, training, and expertise.
- Develop and deliver training for sales teams, technical services, and end-users in partnership with Training & Sales Enablement.
- Plan and manage conventions, customer meetings, and focus groups, ensuring consistent messaging and measurable outcomes.
Analytics, Insights & Business Impact
- Conduct market analysis and translate customer and field insights into actionable strategies and measurable initiatives.
- Partner with demand planning and supply chain teams to support forecasting and inventory planning.
- Develop dashboards, scorecards, KPIs, and ROI analyses to guide business decisions.
Brand Leadership & Influence
- Serve as a brand ambassador, ensuring consistent, value-based messaging across all U.S. market activities.
- Lead development of sales-facing content and convention presence.
- Lead through influence, taking ownership of initiatives and guiding cross-functional teams without direct authority.
What You Bring:
Required
- Bachelor’s degree in business, Marketing, or related field.
- 7+ years of progressive experience in marketing, commercialization, or product marketing.
- Proven leadership in cross-functional teams and complex projects.
- Strong strategic, analytical, organizational, and communication skills, including executive-level presentations.
- Proficiency in Microsoft Office, business analytics tools, SAP, and Salesforce.
Preferred
- MBA or advanced degree.
- Experience in medical device marketing or healthcare organizations (HCOs).
- Demonstrated success working across global and multicultural teams.
- Ability to thrive in fast-paced, evolving environments while maintaining focus on results.
Who we are:
- KARL STORZ is an independent, family-owned company headquartered in Germany’s renowned MedTech manufacturing region. For 80 years, we’ve pioneered the most groundbreaking innovations in minimally invasive surgery and OR integration to benefit patients and healthcare providers alike. With more than 9,000 associates worldwide and 1,800 in the US, we pride ourselves on harnessing cutting-edge technology, precise workmanship, and unrivaled customer support to help healthcare facilities manage costs, streamline operations, and deliver positive patient outcomes. With onsite locations and field opportunities across the country, we attract a diverse and talented staff, unified by the desire to foster positive change in the world. Because it’s not just about the tools we create, it’s about the lives we change, together.
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KARL STORZ is committed to maintaining a safe work environment for our employees and customers. Most field-based roles at KARL STORZ require hospital credentialing/health screens as a condition of employment. Credentialing can include required vaccinations, health screens & other requirements as outlined by our customers. During the interview process, we encourage you to ask how credentialing/health screens may impact the role you are seeking and if you require any reasonable accommodations regarding these requirements.
The pay range and/or hourly pay rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job posting and may be modified in the future. When determining a specific team member’s base salary and/or hourly pay rate, several factors will be considered including such things as location, specialty, service line, years of relevant experience, education, professional credentials, internal equity, and the amount budgeted for the role.
KARL STORZ is committed to creating an inclusive space where employees are valued for their skills and unique experiences. To achieve this goal, we are committed to diverse voices, and all applicants will receive consideration without regard to race, color, sex, national origin, disability, veteran status, or any other protected characteristic. KARL STORZ is also committed to providing reasonable accommodations during our recruitment process. Should you need assistance or accommodation please email us at taoperations@karlstorz.com.
Nearest Major Market: Los Angeles